I manage the development of branded activations and rich media strategies for major advertisers and brands, as well as the planning and budgeting of large-scale branded, co-branded and rich media campaigns.
I've project managed integrated content, rich media, social and marketing campaigns across multiple channels; I've also served as a direct liaison between – and have extensive experience and relationships with – publishers and major advertising agencies.
My professional experience (6.09 years):
Manager, Media Strategy (March 2016 – ); 0.25 yrs VICE Media LLC, Brooklyn, N.Y. Strategize and manage planning for integrated brand activations and advertising media campaigns for VICE Media's network of award-winning verticals, including the eponymous VICE.com.
Strategize and manage planning for TV brand activations and linear spots for VICELAND, VICE Media's new television channel.Plan print brand activations and inserts across VICE Magazine, VICE Media's flagship print publication.
Develop and approve budgets and allocations for brand activations and brand advertising efforts. Work across departments to ensure efficient and effective development and initiation of approved brand activations across print, digital and television. Contribute to the production of go-to-market strategies for VICE Media advertising and brand activation product offerings and proposals.
Account Manager (March 2015 – March 2016); 1.08 yrs
Say Media, New York, N.Y. Coordinate efforts with clients and across Say Media’s editorial brands, internal sales teams and technology departments to outline content objectives, create assets, define deliverables, initiate reporting technologies, as well as create and manage rich media &content initiatives and timelines for multi-pronged integrated programs.
Respond to requests for proposals, and work directly with sales teams to produce content and rich media programs to propose to major agencies and major brands. Support sales teams externally at client meetings and reviews to help win business.
Oversee and manage internal reviews, revisions and final approval of integrated program deliverables, including written posts and videos. Coordinate internal and third-party tracking technologies, ensure accuracy and technical implementation and provide regular reporting to internal and external teams.
Marketing Operations Manager (December 2012 – March 2015); 2.34 yrs
AdMonsters, New York, N.Y. Examined and tracked website analytics, market website content and curated social-media coverage across multiple platforms to augment event brand performance and presence. Managed editorial newsletters and email marketing. Examined and tracked SEO and SEM performance.
Managed website advertising insertion orders through DoubleClick For Publishers (DFP), as well as managed sponsored content curation and performance. Monitored and reported on customer-relationship and key-performance metrics surrounding industry-leading digital advertising and media conferences.
Managed promotional efforts for events, including email campaigns, display advertising and retargeting. Liaised and coordinated marketing partnerships with complementary event brands. Project managed all website elements. Project lead web development projects (liaise between development, content and design teams), including the project management of company’s first standalone event website.
Editorial Associate (May 2011 – December 2012); 1.67 yrs
The Washington Post/TheRoot.com, New York, N.Y. Managed daily maintenance of comScore 500 news website, including various back-end tasks, i.e., content and database upkeep, using platforms such as Drupal, Brightcove and more. Managed day-to-day editorial tasks, including fact-checking and editing.
Managed editorial intern team, including task assignment and evaluation.Assisted in daily curation of social-media coverage through SocialFlow and HootSuite. Pitched and reported various news and feature stories, both short- and long-lead.
Public Relations Associate (September 2010 - May 2011); 0.75 yrs
Moki Media, Washington, D.C.Organized client events, i.e., vendor contact, procurement and maintenance, and served as a liaison between clients and media, including both national and regional publications and outlets. Created and managed press pitches and client press hits for notable hospitality and retail clients in the Washington, D.C. area.
My academic experience (6.00 years):
Georgetown University, Washington, D.C.
Master of Arts, Communication, Culture and Technology (2012); 2.00 yrs
1. The Ways of the Web: Political Discourse in the Hyper-Personal Sphere
2. “Don’t Ask, Don’t Tell,” A Hyper-Masculine Military Regime and an American Meta-Narrative.
3. Parody Use as Transgressive In Gender Practice (Visual)
The University of Texas at Austin, Austin, Texas
Bachelor of Journalism, Magazine Journalism (2010); 4.00 yrs
Rodale Scholarship, Rodale, Inc. (2007)
Persina Scholarship, National Press Club (2006)